abas ERP offers enterprise resource planning software solutions to mid-size companies in the manufacturing and assembly/made-to-order industries in 29 countries across the world.
Founded in Germany in 1980, abas ERP is well known in Europe, but is little known in the U.S., a market that offers large potential for new customers and increased revenue. abas needed help reinvigorating its brand with a new corporate identity, re-energizing its social media communities and reintroducing itself to industry press and analysts.
abas worked with a branding agency to create a new corporate identity and asked Social Scouters to help with launching their new brand and building a fresh foundation of awareness in the U.S. Social Scouters provided services in three areas, often in German, our client’s native language.
Our Social Media Marketing service included:
Our Content Creation and Management service included:
Our Public Relations | Analyst Relations service included:
Our Customer Marketing service included:
The year 2014 represented a rejuvenation milestone for abas. A well-deserved spotlight was shone on its Hidden Champions -- their customers and employees. A modern look was unveiled with a new brand and website. abas has a long-standing history and success in Europe and is making great awareness gains in the U.S.
Social Scouters achieved or exceeded all of these guaranteed results:
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Social Scouters involved abas customers in the new branding identity via photography sessions around the world. New branding was unveiled with customers as the centerpiece and are now featured on all corporate visuals.
Social Scouters helped abas honor their customers by instituting an awards ceremony, a new tradition to be carried forward.
Social Scouters was responsible for writing daily content for the new abas blog, which won a best blog award.
Social Scouters posted live social media event coverage in Germany as well as on-going daily posts and engagement.
Social Scouters organized a press event in Germany and assisted with the executive keynote presentations.
Social Scouters involved customers in professionally produced testimonial videos. Interviews were conducted in German and English.
A peek behind the scenes of the customer video production.
Social Scouters came up with a fun networking idea for customer attendees. Stickers were used by customers to describe something about themselves from professional skill to years of product loyalty.