Influence marketing is a relatively new term for a practice that's been around for a long time. The Beatles had fans. Farrah Fawcett had a following. And even Mickey Mouse had a club. Some brands placed a huge emphasis on providing excellent customer service and a customer-centric culture from the start. It wasn't long until marketing departments got into the action with programs that focused on customer advocacy or word of mouth along with their advertising campaigns. But the media landscape changed with the advent of social media. People became empowered to publish their own content, opinions and experiences. Marketing directly from companies became less influential. People naturally trusted the opinions of friends, family and respected authorities more than what a company claimed about itself.
In 2007, we started our own influence marketing program. We were privileged to meet and work with smart, engaging, influential people from all over the world. Over time, our relationships with this community deepened. We involved them at every opportunity from meeting with engineers for product feedback and featuring them as webinar guest speakers to speaking to The New York Times.
Years later, we're still connected to our network of influencers. We continue to be just as passionate about creating a culture where customers matter most and their stories are featured first.
We're ready to help more companies create an influence marketing program that becomes the hub of their culture, brand and company success.
We welcome you to Social Scouters and look forward to hearing from you.